An Artificial Birth
2025 - Present
Central to the project is the idea that artistic processes mirror the industrial transformation of whole foods into chemically altered products. Organic forms are manipulated and reconstructed through VR modelling, reflecting the breakdown, enhancement and reconstruction involved in ultra-processed foods. In Tilly’s pseudo-scientific world, scientists obsessively use technology to transform food in pursuit of profit. As the specimens evolve, they become increasingly complex, uncontrollable and mutated.
Through storytelling and world-building, the project critiques profit-driven systems and the increasingly artificial direction of modern society. In today’s digital climate, with the rise of AI-generated imagery and online misinformation, this fictional world invites audiences to question the ethics and consequences of food production, advertising, subliminal messaging and consumer culture.